Fashion News: H&Ms High-Street Cathedral
H&M is opening a new high-street fashion mecca in Times Square, New York, with its brand new 7000 square foot flagship store. The retail complex—which will offer super-late hours of operation (Monday through Sunday until 1 a.m.), a virtual catwalk that projects images of customers onto exterior screens, interactive mannequins, the Isabel Marant collection, and a 53-foot glitter wall
This ambitious project designed by…. Is a huge interactive building that will change the way that high-street fashion is consumed. Customers will be able to enjoy 24-hour opening times, hourly offers and lots of fashionable giveaways all being announced via social media, this is a new type of shopping, making the new building a fashion hub.
The grand opening will be on Thursday the 14th of November and will be attended by lady gaga. To coincide with the opening of the new Times Square store, copies of the singer’s new album Art Pop will be sold in 175 of the chain’s outlets across America.
It has not been confirmed, but with predictions about the new flagship stores success, it can be assumed that a similar store will be set to open in London changing the face of the British high-street.
Feature: Jay Timms