Beauty News: Redken Blonde Idol Collection

Redken Blonde Idol Custom-Tone Cool or Platnium Redken Blonde Idol Custom-Tone Warm or Golden Redken Blonde Idol Sulphate Free Shampoo

Any blonde will tell you how hard it is to maintain colour, particularly in between salon visits. Redken’s new Blonde Idol range promises to support shades with a formula that will boost shine and preserve the tone of your lock’s hue.

There’s a Sulphate-Free Shampoo (£13.25), which gently cleanses tresses and softens blonde hair. It’s also pH balancing and strengthening, leaving hair soft, bright and healthy.

And for maintaining the tone of your locks, there’s Custom-Tone Treatments (£17.30), available for cool platinum blondes and another for rich honey blondes. Featuring a dual chamber, one side will nourish and condition your hair, while the other side contains the direct dye for your locks. This clever product works to keep up your blonde shade, while assuring it’s super glossy and healthy.