Lady Gaga is best known for adopting different personas, dressing in controversial costumes and taking on various characters. In the new Versace campaign we see Gaga draped across a luxurious lilac sofa possessing an uncanny resemblance to the legendary Donatella Versace. Sporting Donatella’s signature poker straight, platinum blonde hair, Gaga looks truly beautiful in every shot, with the images evoking a captivating, sultry elegance and allure. The collaboration was not to anyone’s surprise, with the pair being very vocal about their love for one another, and the family like bond they share. Lady Gaga’s new album Artpop even features a song called Donatella, which she describes as a love letter to the iconic designer!