Fashion News: Rag & Bone D.I.Y Project
New York Brand, Rag & Bone have just released their latest D.I.Y campaign, starring models Erin O’Connor, Kirsty Hume, Marie-Ange Casta, Nana Eikura and ‘that girl’, from the ‘Blurred Lines’ video, Emily Ratajkowski.
The brands designers, Marc Wainwright and David Neville, gave some of their favourite girls’ free reign with their new campaign, letting them create their own imagery with no stylist, no lighting and no hair and make-up. The girls had nothing but a camera, some Rag & Bone threads and, of course, their beautiful faces to work with. The campaign takes selfies to whole new fashion forward level, with the models doing it all their way for a change, creating imagery for the brand that looks effortlessly stylistic and authentic. Of course, Emily Ratajkowski slipped in a few bra-less shots, but what more can we expect from the girl who rose to fame for baring all in a chart-hit music video. If you’ve got it, which we’re sure we all agree Emily does, then why not flaunt it! Could this be a glimpse of the future for fashion campaigns?
Fashion News: Lucy Dixon