The Beauty Column: Instagram: Beauty Inspiration


Lacking inspiration where beauty is concerned can be difficult. You can often get stuck in a rut and feel like you’re wearing the same face day in, day out. With pictures of beautiful things and beautiful people around you, it can be hard not to wish that you could inject something fresh and exciting into your beauty stash. But, instead of dwelling on the fact that you don’t have the latest YSL lippy, be proactive and take some inspiration from Instagram. With a whole host of different users and hashtags, there’s a wealth of beauty pictures, ideas and examples waiting to be screen-shotted and implemented into your routine.

You don’t have to stick to beauty brands and celebs – the great thing about Instagram is that you have instant access to millions of people’s pictures. By typing in key words such as ‘beauty’, ‘hair’ or ‘nails’, you can unveil a wide range of images which may spark inspiration. The wonderful thing about the world of hashtags is that the live feed will be constantly updated with new, fresh and exciting images for you to take your pick from. And if you find an account that particularly takes your fancy, all you have to do is click the follow button. It can’t get much simpler than that, can it?


Instagram is nail heaven. There are too many styles, colours and patterns to choose from so you’ll be spoilt for choice. Looking at the most popular trends, there seems to be a lot of matte, a lot of glitter and a lot of pointy nails doing the rounds. From ombre patterns to intricate nail art, you can let your imagination run wild while you appreciate the beauty gurus of the web. The best way to get makeup inspiration is by searching the #fotd hashtag – face of the day for any beauty novices. Cue thousands of selfies and a whole lot of ideas circulating round your mind. And if you’re lucky, the user will have outlined the look and products used in the caption. Score.


Last but not least, if you’re looking into a hair overhaul ready for autumn then there is no better place than good old Insta. It’s a quick and simple way of scrolling through a multitude of hairstyles and colours which can be easily taken into hair salons as examples. With that many choices at your fingertips, forget struggling for inspiration and try dealing with an inspiration overload. There’s millions of users, posts and ideas to be taken advantage of, so get on Instagram, get scrolling, get screen-shotting and take some trends from the high and mighty photo-sharing phenomenon.

You can find more from Nicole on her blog