From Quiet to Buzzing: How to Get the Word Out About Your Small Business
Starting a small business is a bit like planting a seed – exciting, full of potential, but in need of some serious attention if you want it to grow. You’ve got your product or service ready to go, your website’s looking sharp, and maybe your logo even has a little sparkle to it. Now all that’s left? Getting people to actually know you exist.
Here’s how to turn that “we’re open!” sign into a magnet for curious customers, using both clever digital tricks and old-school charm.
1. Build a Brilliant Online Presence
First up, your business needs a home on the web. A website (even a simple one) gives you credibility, helps customers find you, and showcases what you’re all about. Make sure it’s mobile-friendly, quick to load, and super clear about what you offer.
Social media is your best friend here. Choose platforms your audience actually uses, there’s no need to be on everything. Share your story, show off your products or services, and don’t be afraid to add a personal touch. People love supporting small businesses run by real humans.
Pro tip: short, behind-the-scenes videos are pure gold. Think packaging orders, prepping a product, or introducing the team dog. (Bonus points if the dog has its own role in the business.)
2. Use Local Power to Your Advantage
Never underestimate the power of your own postcode. Local customers are often your biggest cheerleaders, especially in the early days. So, show up where they are – in person and on paper.
Flyers, posters, and traditional advertising media like business cards still pack a punch, especially when dropped off at local cafés, notice boards, co-working spaces, or community centres. A beautifully designed business card left in the right place could be your golden ticket to a new client or loyal fan.
You can even team up with other local businesses. Offer a joint promotion, host a pop-up, or do a skill swap – your brand gets exposure, and your community connection grows stronger.
3. Don’t Be Shy – Ask for the Share
Word of mouth is the holy grail of small business promotion. But sometimes, you’ve got to give it a little nudge. Ask your happy customers to leave a review, tag you in a post, or recommend you to a friend. A well-timed follow-up message or thank-you note can make all the difference.
And hey, if you’ve got a loyal fan base, turn them into ambassadors. Offer a referral programme, a loyalty card, or even just a cheeky discount for those who spread the word.
4. Be Consistent, Not Complicated
You don’t need to be everywhere at once, you just need to show up regularly. Whether it’s a weekly email, a new Instagram post or attending local markets once a month, consistency builds trust and recognition. Customers are more likely to buy from a brand they see often and remember easily.
So, pick a few marketing tactics you enjoy (or can easily manage), and stick to them. That way, you’ll build momentum without burning out.
In Conclusion
With a mix of smart online moves and reliable traditional advertising media, your small business can grow from a quiet little idea into the talk of the town. Just keep showing up, be proud of what you offer, and give people every reason to remember your name.