Beauty News: Edward James 6 Week Top Coat Gloss Treatment
Feature: Georgie Bentley-Buckle
Glossy locks are said to be this year’s autumn/ winter hair trend where we stand united and wave farewell to dry, matte, lifeless hair and liven up the dark nights with shining styles. Edward James Salons have taken this trend by the horns; I recently discovered the latest offering, The Top Coat Shine System. The latest treatment is described to ‘create an amazing reflective shine on the hair that lasts 6 weeks’, something we all need a little bit of at this time of year.
The science behind the two stage Top Coat Shine System is that the treatment initially evens out the porosity of the hair using essential protein spray so that the shine is even from root to tip. Wheat and Brazil nut proteins bond to the hair along with fruit oil bark extract and barley. The second stage of the Top Coat is saturating each strand of hair with the precious proteins that have been lacking to create incredible shine using caster, sunflower and jojoba oils.
Thought to be the next Nicky Clarke of the industry, Edward’s career spans 18 years. Edward’s natural, raw talent was recognised early on and he quickly moved on to be the style director for Gina Conway. In 2011, after working with the iconic Aveda brand for 8 years, Edward James went on to open his first Aveda Salon & Spa in South West London. The second Edward James Salon & Spa was launched in 2014.
When looking at going above and beyond services expected of a hair salon, Edward James and his team know exactly how to keep their clients more than satisfied. Looking further than the hair treatments and offerings on the menu, every member of staff employed by Edward aims to heighten each and every clients salon experience. To paint a picture, on arrival for our Top Coat Gloss treatments we were seated and handed a glass of prosecco and olives before soon after being presented with an attractive plate of sushi, plus points all round before our hair had even been addressed.
What’s great about Edward is that he is more than just the name behind the brand, he’s as hands on with his clients as much any other stylist he employs, and his passion for great hair and quality service filters down through the positivity and friendliness of his staff. The Top Coat Gloss treatment is a welcome nourishment to any head of hair lucky enough to receive, and Edwards’s approach ensures each person’s treatment is tailor made depending on their hair type. This attention to detail from start to finish certifies the finest glossy finish is achieved and each client could walk out of the salon and onto the red carpet should they need to do so!
Edward James London
Putney Salon: 77 Putney High Street | SW15 1SR.
Tel: 0208 789 9639
Battersea Salon: 18 Northcote Road | SW11 1NX.
Tel: 0207 223 6225