Expert Q&A: Nails Inc Founder, Thea Green


Thea Green; businesswoman, 5 time award winner and inspirational forward-thinking fashionista! Groomed & Glossy felt privileged to catch up with founder of Nails inc to find out about her road to success and to get hold of her Top Tips to achieving beautiful nails! Here’s what Green had to say…

You opened your first Nails Inc store in London at just 24; what encouraged you to start up your own business?

Having spent a lot of time in New York whilst working as Fashion Editor at Tatler, I spotted a gap in the UK market for nail bars so I set about starting my own business.

What qualities would you say you need to possess to become a strong business woman?

It’s important to believe in your idea, to be determined and enthusiastic.

What advice would you give others wanting to start up their own business?

Don’t give up! Also it’s important to surround yourself with an inspirational and supportive team.

What influences the colours you create?

Fashion is at the heart of Nails inc and we take a lot of inspiration from the catwalk. We go behind the scenes at fashion week and then translate the hottest trends into gorgeous nail colours. Nail polish is a great way to try new fashions and experiment with colour.

What’s your favourite shade for the weekend?

At the moment I love our new Gel Effect polish in Kensington High Street – the glossy plum shade will take you from day to night and goes with everything.  I’m also having fun with our new Monogram Manicure collection and love spelling out messages on my nails.

What’s your best tip to achieve beautiful nails?

Try and book in for a manicure once a month to keep your cuticles in check. I always opt for the Nails inc Gel manicure – perfect for when you’re on the go and want beautiful glossy nails for up to 2 weeks. The Corrector pen is also a great secret – keep in your hand bag to correct any nail polish mistakes.

What do you enjoy doing when you’re not working?

Spending time with my family, going for a run and reading endless glossy magazines.

What would be your three desert island essentials?

Ipad to catch up on favourite beauty and fashion blogs

Kensington Caviar 45 Second top coat

Lots of Evian to keep hydrated

How does it feel to own the most successful and popular nail bar chain in the UK?

I feel very proud of what we have achieved at Nails inc but constantly want to improve and continue to be at the forefront of the beauty industry.