Main Image: Butterfly London 

Feature: Heather Spencer and Jennifer O’Shea


When it comes to bathing your baby, you need to know the products you are using will be kind to the most delicate of skin and envelop with soothing ingredients to nourish, gently cleanse and even aid a peaceful slumber. These are our 5 best tried and tested brands that we trust to care for our little ones. 



Built from a mother’s drive to create truly organic skin care; after years of research, in 1997 Green People was born. Developed with sensitive skin in mind, the award winning, midwife approved range of pure, natural baby products are gentle on delicate skin, eczema friendly and free from harsh chemicals.

Editor’s Hero Pick: Soothing Baby Salve, £12


Skin Sapiens is an indie British skincare start-up with a difference. Starting in a kitchen back in 2017, the founder decided to start making his own products, after being unwilling to put the unknown onto his new baby’s sensitive skin. Skin Sapiens love the simple things in life and apply the wisdom of the natural world to skincare, so that you can feel comfortable in your own skin.

Editor’s Hero Pick: Baby Balm, £12.



BUTTERFLY LONDON  (Little Butterfly)

Little Butterfly is Britain’s first luxury, organic certified baby skincare range, inspired by a mother’s desire to nurture her new-born baby’s fragile skin, whilst taking care of the planet through ethical production. Acknowledging that babies’ skin is up to five times thinner than ours, Little Butterfly offer extra gentle, yet highly effective, natural and safe products.

Editor’s Hero Pick: Floating On Clouds Bedtime Bath Milk, £25.



For 125 years, it’s been Johnson’s mission to create the gentlest baby products, which can be used for every age and stage of a baby’s life. Johnson’s is the number one baby brand in the UK, and when it comes to bath time, few baby products can be more iconic than the classic baby lotion and the No More Tears baby shampoo and now the Bedtime Bath which is infused with sleep inducing lavender.

Editor’s Hero Pick: Bedtime Bath with Lavender. 


Bringing fun and excitement to bath times, Childs Farm was created 10 years ago, and is now the UK’s No1 baby and child toiletries brand. Every product they develop is suitable for all skin types, tones and colours, meaning each and every child can wash without fear of irritation.

Editor’s Hero Pick: Coconut Baby Oil, £8.