Each week we’re giving you a sneaky peek into the life of some of the best females in business, ranging from Mumpreneur’ s who’ve launched award-winning baby products, to iconic beauty brand founders. We ask them about their daily routines, how they started and what inspires their brand, how they stay focused, and what is new on the horizon for 2021.

 

This week we chat to Mumpreneur and founder of Magnet Mouse, Mouse Allen

 

A BIT ABOUT ME AND MY BRAND….

I started Magnet Mouse after a career as an analyst in the City.  I was determined to find a solution to poppers, buttons and other frustrating fiddly fastenings.

 

THE THING I WISH I’D DONE DIFFERENT WHEN SETTING UP IN BUSINESS IS…

I wish I’d just got on with it and not wasted so much time being a perfectionist.  Get it 80% right, your customers will tell you what to do with the other 20%.

 

MY BIGGEST INSPIRATION IS…

My toddler.  He has a number of health problems and overcomes obstacles every day.  Yet every day, he smiles, laughs, gets on with things, perseveres and will always give you a cuddle (especially if you’re trying to be cross with him!).

MY SELF CARE ROUTINE IS…

Drawing dog portraits. I love dogs and I love drawing them.  It is peaceful, relaxing, productive and enjoyable. It keeps me calm, sane and happy.

 

HOW I MANAGE TO RUN A BUSINESS AND MINI HUMANS…

My husband. I simply couldn’t do any of it without him, his support, patience and limitless ability make me and the children giggle, however tired and annoyed I thought I was.  Laughter makes everything possible.

 

 

WHAT I LOVE ABOUT BEING MY OWN BOSS IS…

Not having to deal with office politics.  Having the freedom to choose my priorities every day.

 

2020 CHANGED THE WAY I WORK AND I MANAGED IT WITH THE HELP OF  …

Grandparents!  My mother and mother-in -law are life savers.  Both are nearly 80 and suffer from arthritis so having magnetic babywear instead of buttons and poppers has genuinely been a deal maker.  The relationship between grandparents and tinies is beautiful and unique and I am thrilled on every level that they’re around.  My husband and I worked from home before Covid but we have a new respect for our mothers.  Wow.

 

MY MORNING ROUTINE IS

A whirlwind of nappies, feeding, flying beakers, emails and coffee.  The mornings are about survival, the evenings are for focused work.

 

3 THINGS I CAN’T LIVE WITHOUT ARE … My family, ideas and a well earned G&T.

 

THE BEST PIECE OF ADVICE I CAN GIVE TO BUDDING MUMTREPENEURS

Nothing is more important than your children and the example you give them – whether you succeed or fail, it’s howyou do it that matters.

 

FUTURE PLANS FOR THE BRAND ARE …

Commercialising a lot of our product pipeline – including magnetic duvet covers, baby shoes and expanding the clothing range to older children.

magnetmouse.co.uk