The Fashion Interview: Style Doctors


If you find yourself too busy to shop, in need of a helping hand when it comes to your style, or feel it’s time to completely re-invent your wardrobe, then Style Doctors are your solution! They can help you with anything from finding yourself a whole new look to helping you with your existing wardrobe. ‘Everyone could do with a little bit of Style Doctors magic, whether you have a bulging wardrobe or a stack of t-shirts!’

We caught up with Style Doctors Style Director, Elin Mai for some style tips and what it’s like to be a Style Doctor!

 What was the driving force behind creating Style Doctors?

We think everyone should have the right to look and feel fantastic whatever their budgets. When we started Style Doctors nearly 10 years ago a personal stylist service was generally only available to celebrities. Our aim was to make the service available to everyone.

 What do you love most about being a Style Doctor?

The variation, no one day is the same. Each client is unique and has their own wants and needs. The incredible sense of fulfilment having helped someone feel confident with themselves.

 Do you often get any particularly challenging customers?

All or clients have different needs but all our stylists are trained to shop with anyone whatever their shape, requirements or budget. To be a Style Doctors personal stylist you need to have a fashion degree but most of all you need to be a people person.

 Is the customer really always right?

Clients come to us because they want professional service and advice of the highest level therefore they are putting all of their trust in us. Because the stylist knows exactly what’s in each shop they are the ones who are 99.9999% right most of the time.

 Where are your favourite places to shop?

Any city in the UK however lots of our client personal shopping trips take place at Westfield.

 Do you have any favourite projects that you have worked on to date?

We have worked on many interesting projects over the years however we are really enjoying our Personal Styling Events which take place at Malls across the UK. We have a Style Team on hand to give shoppers the ultimate in style and make-up advice. We are also the official personal stylists at Westfield Stratford which is fantastic.

 Which celebrity would you most like to give the Style Doctor Treatment to? 

Kim Kardashian or any news reader!

Always think about where you are going, is it going to be hot, do you have to walk far?

These should all factor into the outfit that you choose. Look for something that you feel 100% comfortable wearing. There is little worse than regretting wearing a dress that’s too short or too low and having to adjust all evening. Accessorize! People forget to do this and end up looking half-finished. Make sure you leave plenty of time to think about accessories as these are the glue that bring the outfit together.

 Which of this seasons trends do you think are the most wearable and definitely worth investing in?

Large/oversized coat, mini-bags, pale 60’s pieces and low heels.

 Which trends are you most looking forward to see hit the shops this Spring Summer 2014?

Metallics (again! We love shimmery things at Style Doctors), fondant shades (ready for a bright summer), sheer fabrics (a way to show skin without having to show too much).

Interview: Lucy Dixon